Sunday, 7 November 2010
Scotland Yard Adventure Centre
Work Placement
During the summer, I completed a placement at
GP Wolffe.
It was a really good experience and learnt so
much from Andrew and Peter.
While on placement I saw the whole process
of a project from start to finish. I helped on a
few projects but mainly GO FAST Energy drinks.
Sadly the placement finished and I didn't get to
see the end product.
Sunday, 11 April 2010
Saturday, 13 March 2010
Saturday, 27 February 2010
The one which didn't quite work
For the D&AD project I wanted to
include some reverse graffiti.
I made this stencil which says
"you know where to get the
cheapest pints, but where do you
go for everything else ".
After making the stencil I went
to B&Q to get a thin wire brush
and some mould remover.
These are the tools that I needed
to clean the stencil out on to the
pavement.
I went to bristo square in the early
hours to carry out my mission because
reverse graffiting is not legal.
After a while of cleaning I saw that
it was not working so left the scene
mildly pissed off.
Looking back on this I could have used
a pressure hose but didn't have the budget
or time.
D&AD
I choose to do the Which? brief and wanted to engage
with a target market between the ages of 19-30.
To do this I surveyed people between 20-27
to get an idea of what they wanted and what was
important to them.
After receiving the surveys back I got useful
information which I acted on.
The participants said that they would like interesting
graphics which spoke to them on their level.
I thought about how I could do this and after
brainstorming came up with a slogan based
campaign.
I wanted to use the everyday environment to
target my audience. I played with environment
and guerrilla graffiti and was inspired by
yarn-bombing and reverse graffiti.
Saturday, 23 January 2010
Research Methods
Our latest project is based on Graffiti
and researching the culture which
surrounds the subject.
In our groups, we had to come up with
a site so this is the one I choose.
The site is surrounded in a rich history,
from the Second World War but is now
abandoned.
Wednesday, 13 January 2010
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