The one which didn't quite work

For the D&AD project I wanted to

include some reverse graffiti.

I made this stencil which says

"you know where to get the

cheapest pints, but where do you

go for everything else ".

After making the stencil I went

to B&Q to get a thin wire brush

and some mould remover.

These are the tools that I needed

to clean the stencil out on to the

pavement.

I went to bristo square in the early

hours to carry out my mission because

reverse graffiting is not legal.

After a while of cleaning I saw that

it was not working so left the scene

mildly pissed off.

Looking back on this I could have used

a pressure hose but didn't have the budget

or time.

D&AD

I choose to do the Which? brief and wanted to engage

with a target market between the ages of 19-30.

To do this I surveyed people between 20-27

to get an idea of what they wanted and what was

important to them.

After receiving the surveys back I got useful

information which I acted on.

The participants said that they would like interesting

graphics which spoke to them on their level.

I thought about how I could do this and after

brainstorming came up with a slogan based

campaign.

I wanted to use the everyday environment to

target my audience. I played with environment

and guerrilla graffiti and was inspired by

yarn-bombing and reverse graffiti.