I choose to do the Which? brief and wanted to engage
with a target market between the ages of 19-30.
To do this I surveyed people between 20-27
to get an idea of what they wanted and what was
important to them.
After receiving the surveys back I got useful
information which I acted on.
The participants said that they would like interesting
graphics which spoke to them on their level.
I thought about how I could do this and after
brainstorming came up with a slogan based
campaign.
I wanted to use the everyday environment to
target my audience. I played with environment
and guerrilla graffiti and was inspired by
yarn-bombing and reverse graffiti.
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